THE BIRTH OF A BRAND
CASE STUDY
In 2017, Morreale Paris chose KULT as its creative partner to create a brand. Together, we built a company from zero. Logo, product design, packaging, visual identity, and the foundation of its entire universe. What began as a fragrance concept became a living brand through a carefully constructed aesthetic language, emotional tone, and cinematic vision. Our work on Renaissance marked the first chapter of this journey, introducing the world to Morreale not as a product, but as a story.
"From the first bottle to the first million in sales, we crafted Morreale with vision, precision and passion. Proving that great brands are built, not born".
Maxime Rancon - Founder at KULT
Morreale Paris
FROM VISION TO VISIBILITY
CASE STUDY
As the brand entered the market, KULT became its full media engine. We created and managed the first social platforms, shaped the brand voice, and produced a constant flow of content designed to grow reach and engagement. Through cinematic campaigns and performance driven product content, Morreale Paris reached millions of viewers across platforms and built a loyal global audience. With Meridien, the brand’s visual language matured into a recognizable signature, consistent across every channel and every customer touchpoint.
TURNING STORY INTO SALES
CASE STUDY
Beyond storytelling, we engineered conversion. KULT designed and managed the brand’s ecommerce presence, developed its website, structured advertising campaigns, and optimized the content pipeline to drive revenue. Over the years, our content directly generated more than 1.3 million dollars in sales, proving that cinematic craft and performance marketing can coexist. Destiny represents the moment where creative vision and commercial success fully aligned.
CULTURAL IMPACT
CASE STUDY
Our partnership elevated Morreale Paris beyond traditional marketing. We handled PR and narrative positioning, securing major features in Forbes, CNN, South China Morning Post, Los Angeles Times, and an appearance on VICE TV’s Most Expensivest with 2 Chainz. Through narrative driven campaigns and cultural storytelling, the brand evolved into a fully realized universe expressed through film, photography, and emotion. From 2017 through 2025, KULT acted as Morreale’s one stop media company, building, scaling, and sustaining a brand that transformed vision into measurable global impact.